How It Changed
Problems we identified
No existing website – completely invisible to potential customers searching online
Missing out on high-intent searches for 'head spa auckland' and 'japanese hair salon auckland'
Unable to showcase their unique services and premium positioning
No online booking system – requiring manual phone booking which created friction
Competitors ranking for their target keywords despite offering inferior services
Results
Ranked #1 for 'head spa auckland' within 6 months of launch
Ranked #1 for 'japanese hair salon auckland'
~43% of traffic from organic search
Established as the go-to destination for Japanese hair treatments in Auckland
What we did
Keyword research and targeting
Identified high-intent, low-competition keywords like 'head spa auckland' and 'japanese hair salon auckland'. These searches indicated strong purchase intent from customers actively looking for specialized services.
Service-focused website structure
Built dedicated service pages for head spa, Japanese straightening, and scalp treatments. Each page optimized for specific search terms while educating visitors about the unique benefits of Japanese hair care techniques.
Local SEO optimization
Implemented location-specific content, schema markup for local business, and optimized for 'near me' searches. Created Google Business Profile and ensured NAP consistency across directories.
Trust signals and social proof
Featured customer testimonials, before/after photos, and stylist credentials to build credibility and differentiate from generic hair salons.
Simplified booking flow
Integrated online booking system with clear CTAs throughout the site, reducing friction and making it easy for new customers to book their first appointment.
