How It Changed
Problems we identified
No website to showcase portfolio of completed projects
No ability to showcase their portfolio
Limited business showcase
Outcomes
Portfolio display
Coherent brand identity
Streamlined user experience
Optimized website to display 50+ images
What we did
Portfolio-first design
Built a visual portfolio showcasing 50+ completed projects with professional photography. Organized by project type (renovations, extensions, custom builds) to help potential clients find relevant examples quickly.
Project detail pages
Created individual case studies for key projects, highlighting scope of work, timeline, materials used, and client testimonials. This helped educate potential clients about the construction process and quality standards.
Brand identity + service area targeting
Crafted a cohesive identity while optimising for Auckland suburbs where they operate. Focused on visibility for construction and renovation searches in their service areas.
Trust and credibility
Featured Licensed Building Practitioner credentials, industry certifications, insurance details, and client testimonials to build trust with first-time visitors.
Clear inquiry process
Simplified contact form asking for project type, timeline, and budget range to pre-qualify leads and reduce time spent on unsuitable inquiries.
Optimised imagery workflow
Set up an image pipeline to handle 50+ high-resolution photos while keeping pages fast and responsive across devices.
